A woman uses marketing automation software

What Is Marketing Automation? (Your Quick Guide to Success)

Almost 50 percent of businesses today use marketing automation. What is marketing automation, though? It’s a powerful technology that promises to change every aspect of marketing your company offline and online. Ready to learn more about marketing automation, from what … Read MoreRead More

An empty server room

What Is IBM Watson? (And Why Does It Matter to Businesses?)

Across industries, IBM Watson is a big deal. Whether your company operates in financing, healthcare, or technology, IBM Watson offers a suite of features that can help your business increase its productivity, competitiveness, and revenue. What is IBM Watson, though, … Read MoreRead More

A person uses AI in marketing their business

AI Marketing: What Is AI Marketing & Why Does It Matter?

More than 70 percent of business leaders consider artificial intelligence (AI) a business advantage. That’s why companies are adopting AI at a rapid rate, integrating the technology into multiple aspects of their operations, including marketing. What is AI marketing, though, … Read MoreRead More

A person leaves a review

How to Get Customers to Leave Reviews: 7 Must-Try Tactics

Today, online reviews influence more than 65 percent of purchasing decisions. Without online reviews, which almost 85 percent of people trust as much as word-of-mouth recommendations, your company risks losing valuable business to competitors. Learning how to get customers to … Read MoreRead More

A person uses artificial intelligence marketing on a laptop

7 Innovative Ways to Use Artificial Intelligence Marketing

In today’s competitive marketplace, your business needs powerful tools (and a smart team) to compete. That’s why artificial intelligence marketing is becoming a critical part of every company’s digital marketing toolset. How can you use artificial intelligence in marketing, though? … Read MoreRead More

Why Is It Important to Respond to Online Reviews?

92% of consumers view online ratings and reviews before buying something, and 40% of them form an opinion of your business before contacting you. When that many consumers rely on others’ opinions, the weight of online reviews is pretty heavy … Read MoreRead More

How to Understand Your Target Audience

Connecting with your audience is one of the most important aspects of driving sales for your company. When you understand your audience, you can cater and appeal to their needs, which makes satisfied customers. On this page, we’ll talk about … Read MoreRead More

Marketing Automation for B2B Companies

B2B marketing automation is one of the most important additions a company’s online strategy. While it may sound risky to trust your marketing tactics to an automated program, B2B marketing automation software can yield exceptional results for businesses of any … Read MoreRead More

What is personalized web content & how can you use it?

Most websites offer the same experience to all visitors, regardless of whether or not that experience is relevant to their interests. But considering that all of your customers are not the same, it’s unlikely that they’re all looking for the … Read More