review stars

Why Is It Important to Respond to Online Reviews?

92% of consumers view online ratings and reviews before buying something, and 40% of them form an opinion of your business before contacting you. When that many consumers rely on others’ opinions, the weight of online reviews is pretty heavy … Read MoreRead More

targeted lead management

How to Understand Your Target Audience

Connecting with your audience is one of the most important aspects of driving sales for your company. When you understand your audience, you can cater and appeal to their needs, which makes satisfied customers. On this page, we’ll talk about … Read MoreRead More

buying products online

Marketing Automation for B2B Companies

B2B marketing automation is one of the most important additions a company’s online strategy. While it may sound risky to trust your marketing tactics to an automated program, B2B marketing automation software can yield exceptional results for businesses of any … Read MoreRead More

woman at computer

What is personalized web content & how can you use it?

Most websites offer the same experience to all visitors, regardless of whether or not that experience is relevant to their interests. But considering that all of your customers are not the same, it’s unlikely that they’re all looking for the … Read More