Marketing Automation for B2B
In the realm of B2B marketing automation, we aim to provide detailed business details. By tracking visitor IP addresses and comparing it to a large database of known company IPs, we can provide you with crucial details on the companies that visit your website.
Through detailed engagement data, you will have the ability to tailor your B2B sales process through company activity reports. You’ll also be able to see pages in which your visitors are most interested, and personalize cold calls and lead follow-ups for products or service in which your visitors are shopping.
You can then use this data for potential commercial interest and opportunities with companies who visit your site. The goal is that these companies eventually turn into wholesale partnerships or even commercial work.
Our automation platform and a team of specialists has proven value in the following industries:
- Art & Entertainment
- Health Care & Social Assistance
- Real Estate
No matter what industry you’re a part of, you can even use this data to spy on your competitors. You’ll be able to view what pages your competitors are searching for on your site and come up with reasons why your competitor is visiting those pages. From there, you can create a strategy to combat their intent. You can even see what their IP is, and block them from visiting your site if you choose.
Our lead tracking and company tracking tools work together to provide your business with lead nurturing opportunities as well as evaluating the lead quality and increase lead generation for your B2B business.
MarketingCloudFX Company Tracker Features
With CompanyTrackerFX, you can monitor company activity on your website, similar to LeadManagerFX. Monitor the metrics that matter the most to your company, including pages, visited, time on site, number of visits and much more.
You’ll be able to see company details such as location, phone number, address, annual revenue and company size with our company tracking software. We even allow you to keep an eye on companies of your choice so that you can see future visits and interactions with your website.
With our services, you’ll know exactly who to follow up with and what services and products to sell. You’ll also have the ability to:
- Tailor your sales pitches to match business metrics and potentially turn a simple visit into a new sale.
- Watch company activity on your site after the sales pitch to gauge the likelihood of them to buy.
- Implement Linkedin advertising for those companies who visit your site.
We believe in 100% transparency, so you’ll receive company tracking reports daily, weekly or monthly.
Business to Business Marketing Automation Company
As your marketing automation software company, we are dedicated to working with your team to grow your B2B lead generation. We have a whole team of digital marketing experts who are ready to provide you with lead generation consultation service alongside our MarketingCloudFX software.