Value of Lead Tracking
When it comes to digital marketing, you can track just about anything, including visitor engagement, name, contact information and much more. When a user fills out a form on your site, it’s important to track this data in a centralized location for easy management and organization.
LeadManagerFX provides a searchable database of current and past leads. This means no more lost leads in your inbox or trying to find past submissions. Our lead tracking software allows you to look at specific date ranges, overall submission totals, highest converting channels and much more.
The power that lead tracking software provides is endless. You can tailor your approach based on data that shows exactly what pages users are interested in on your site. Streamline the sales process and customize your approach with LeadManagerFX.
MarketingCloudFX Lead Tracking Features
We can apply our lead tracking code to any type of CMS. Whether it’s WordPress, Magento, static HTML, Shopify, we got you covered. We can even install the code for forms within an iFrame.
Seeing how users arrive on your site provides great information that allows you to analyze high-performing marketing channels. With our platform, you can see the source and medium that users use to visit your site.
In addition, we give every lead a lead score based on how many times a page is visited, how long visitors spend on the site, and how many forms get filled out. We then apply a time decay that will lower the lead score as time goes on since more recent leads are more valuable.
Once you mark a lead as sold, we will analyze the lead to see exactly what about to lead was high quality and lead to a sale. Through this analysis, we will provide optimization tactics to apply that throughout your whole website.
You can get daily, weekly, or monthly lead reporting sent to your straight to your email, or even monitor your leads on the go, thanks to our mobile app.
Customer Relationship Management Integration
Since CRMs are mostly focused on bottom-of-funnel sales, and marketing automation software is primarily for tracking top-of-funnel lead generation, MarketingCloudFX allows you to combine the two to allow for excellent process and procedure optimization for the entire purchasing funnel.
With MarketingCloudFX, we’re able to link our proprietary software with your customer relationship management system. While our LeadManagerFX gives you’re the ability to segment prospective customers into appropriate customer segments, your CRM will then allow you to pull that data for your sales team. You can then follow up with the lead data and provide an optimized purchasing funnel to make it easy for your customers to buy from your business. This will allow you to nurture all your leads more effectively from the top to the bottom of the purchasing funnel.
Marketing Specialists on Staff
Not only do we provide excellent lead management software, but with our MarketingCloudFX services, our marketing automation specialists are here for you to answer any questions you may have. See our pricing options here.
Our staff of experienced marketing consultants are happy to help with all your lead tracking needs. As a WebFX client, we provide you with our lead tracking software at no additional cost. Contact us today and get a free demo of our MarketingCloudFX marketing automation platform.